Hispanic Cultural Leadership

Food. Flavors. Art. Movies. Premieres. Stars. Music. Rhythms. The works. Hispanics influence much of the fabric of American society, culture and state of mind. The face, taste, colors and even language evolving from the Hispanic influence in America culture helps create Hispanic Cultural Leadership.

Hispanic actors blend the lines between American and Latin culture in many movies. Movies like “Vicky, Chrisitina y Barcelona” and “Spanglish” appealed to Hispanics and the general market in very different ways.

American television has its first Hispanic TV host. The latest success of the George Lopez Show is a clear indicator o how the American audience accepts Hispanics and how Hispanic-American culture broke through American programming.

Some of the fastest growing TV programs are actually bilingual shows MTV Tres, which features both Hip Hop and Latin American artists with Video Jockies that speak both Spanish and English interchangeably.

More and more Hispanics are becoming leaders and are having greater influence on the trends and dialogue of the country. In May 2009, President Barack Obama nominated Sonia Maria Sotomayor for appointment to the U.S. Supreme Court. She became the first Hispanic to become and Associate Justice of the United States Supreme Court.

According to a study conducted by Telemundo, Hispanics out spend non-Hispanics Whites on electronics, movies, clothing, beauty products, video games, CD’s, and groceries.

In the political arena, Hispanics have become more active with their voting power inflating from 5 million to approximately 9.2 million in the past 10 years. Many actually feel that the Hispanic vote helped Obama become president in the recent presidential elections.

When one out of five teens in the US is Hispanic, Hispanics must be leading a cultural revolution in this country. Their influence on the rest of the American population is growing because they themselves are becoming an undeniably larger part of American life.

Fausto Gortaire
Account Director
HeadQuareters Advertising Inc.